Daniel Glickman Daniel is the CMO of Roojoom, a blogger and Keynote Speaker. He is known for his unique and sometimes off-beat marketing approach.
  • Your Emotional Response is Requested No, actually, your emotional response is required. Last month, I invited Jay Acunzo to be my guest speaker at the CMO Confessions meetup. Jay spoke about a lot of interesting topics—he’s a dynamic superstar marketer, after all. But one topic that struck me most urgently was the importance of engaging our audiences on an emotional […] 0 Comments February 12, 2017
  • Data Shock We’ve seen it coming: Brands and businesses now have access to infinite amounts of customer data, and the amount of data we are collecting doubles every year. By 2020, who knows what the collection rate will be, and what new marketing insights and powers we will gain—but right now, who cares, because we marketers have […] 0 Comments January 24, 2017
  • Personalization: Three Models of Customer Perception We’re all doing it: We’re collecting loads of customer data; we’re determining which of that data matters; and we’re using the most relevant data to improve our services, marketing, and KPIs. But beyond “just” the data (and the numbers), some of us CMOs are realizing that this data is completely changing our relationship with our […] 0 Comments January 14, 2017
  • Does anyone want to be anonymous anymore? Elena Ferrante worked hard to keep maintain her anonymity. It didn’t work. With her identity revealed last month, Ferrante became the world’s most famous unknown writer. Here is a writer whose Neapolitan quartet has been translated into over 20 languages and has sold over 1 million copies in the USA alone (since the first book […] 0 Comments November 1, 2016
  • But We Do Judge a Book By Its Cover At the start of the new year, I made my resolution: I’ll set out to write a book on marketing. (I’m saying you need to just say A BOOK because, whoa, uh oh, THEN it turned into two books!).  What do I know about writing books? Not much (and never let anyone tell you writing […] 0 Comments October 6, 2016
  • The Great Marketing Convergence Everyday at 10:00 am sharp my inbox is attacked by a billion newsletters. What is driving every marketer out there to email me at exactly the same time? It’s mind-boggling because we marketers should know better. So how bad are we? To find out, I hooked up my account to Gmail meter and pulled out a basic […] 0 Comments August 26, 2016
  • The 350K/Year Marketer Think technology can never do what you do? I ask you to consider the 19th-century textile worker. You have something in common—overconfidence and a false sense of security. Artificial Intelligence is taking over the world, and it’s taking some jobs with it—including a myriad of marketing roles. Economist W. Brian Arthur estimates that developing technology […] 0 Comments May 7, 2016
  • Failure is not an option, It’s a requirement Remember back when you were fresh out of school and thought you knew it all? The world is very deterministic for the young: “This is what my professor told me, therefore this has to be true.” But then you enter the real world and now you’ve got a bunch of people who are all essentially […] 0 Comments February 11, 2016
  • Eggplant-head marketers Israelis have built a tech powerhouse. If many of the early successes were based on tech innovation, many of todays strongest brands are built on a combination of tech and business innovation (Waze, Wix, Fiverr, MediaMind, Viber). While Israelis have gained a a reputation for being smart and aggressive salespeople, they have not yet built […] 0 Comments January 10, 2016
  • How I stopped fearing social media and learned to love Robert Scoble If you are in Tech, there is no way to escape running into Robert Scoble who is constantly evangelizing cutting edge startups on social media. Scoble and his activities are sponsored by Rackspace – an internet giant. I could not help but wonder if Rackspace is doing the right thing sponsoring Scoble. On one hand Robert […] 0 Comments December 4, 2015