Grok your customers

B2U Podcast S1E1: Grock your customers

Transcript

Daniel Glickman,

Ask Your Customers

Too often we spend too much time trying to solve problems that our customers can easily solve for us.

How to Hire

There are only two ways to find a perfect match for your job opening:

Find a candidate with proven success in the exact position you are seeking to fill.Find a curious,

What’s Your Competitive Advantage

Is your competitive advantage some feature in your software?

Stop being an entrepreneur; it’s time to be a manager

Most early-stage startups are founded by amazing people who had vision and ferocity to get started against the odds.

Relearn Everything You Know

In the digital marketing world, things change quickly. 

Minimal Viable Project

We marketers have the tendency to think big.

Where to Find Inspiration

I always tell my team, “when you are looking to solve a problem,

Should you grow the business or grow your profits?

Creating a successful business boils down to one simple formula: charge customers more than it costs you to acquire them and supply them with goods.

The Long Run

Marketing Sprints are a highly effective management tool for startups.