Disrupt Thatby Daniel Glickman
CMO Daniel Glickman drank café lattes before the word “barista” existed, and he disrupted before the word “disrupt” was pasted into every newsletter, article, and book on doing business in the 21st century. In the pages of Disrupt That, you’ll discover how Glickman and his marketing team stay ahead of the curve and the competition by always asking the right questions and never fearing failure.
Managing with the assumption that the marketer’s main goal is to develop lasting and authentic relationships that help customers lead better happier lives (and to satisfy our CEOs)—Glickman guides readers on how to smash and create systems that allow for smoother synchronization across departments, maximum agility, and stronger KPIs. By always thinking and strategizing like a startup, marketing teams can build more robust funnels, improve P&L, and take more creative control over the brands they are forging, so that ultimately, marketing leads the business.
Personalize Thisby Daniel Glickman
“Dear John” level personalization no longer cuts the mustard, and segmentation and silos must be crushed. CMOs and marketing teams today have all the talent and tech it takes to get personal on deeper and more authentic levels, at more relevant points in the customer lifecycle. In Personalize This, CMO Daniel Glickman takes a witty but thorough and incisive look at what’s happening now in the marketing trenches, and what might be happening tomorrow. His message on personalization is one of possibility and innovation: He believes marketers not only have more creative power than ever to figure out what their brand’s customers want, but also the tools to help those customers get exactly what they want, when and where they want it.
Daniel is refreshingly thoughtful and honest in an era too full of marketing hype. He has a nose for the underlying truth and a rather useful penchant for sharing it for the rest of us to benefit.
Jay Acunzo from Unthinkable
In today’s fast-changing business environment, you’re either the disruptor or the disrupted. This applies to marketing as much as any other facet of your organization, and Daniel shows you how to harness powerful start-up thinking — even if you’re not a start-up.
Scott Brinker from ION Interactive
Even though the race towards personal customer relationships is heating up, there is little visibility into how personalization projects are designed, created and managed. Daniel sheds light on these fascinating topics, but also makes clear to what end these project serve the businesses that embark on personalization projects, making a compelling business case for customer-centricity.
Yuval Shemesh from Roojoom
Daniel outlines a clear methodology of for delivering strong growth by focusing the entire company on the mission of engaging with customers in a funnel-centric approach. His Books provide unique insights that any CMO will value.
Kate Skavish from Animatron
Daniel Glickman is an internationally recognized marketing leader, speaker, and writer. As CMO of Roojoom, a customer journey management solution provider for B2C brands, he builds and manages digital marketing, advertising, and PR activities. His blog, newsletter, and international Meetups—all under the title CMOConfessions—offer a frank, creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding marketing issues.
From my Blog
We’re all doing it: We’re collecting loads of customer data;Read More