I sat down with Michael Keplinger of SmashBrand to talk about brand marketing, when you should refresh your brand, and how to stand out.
Michael Keplinger
Michael Keplinger is the Director of Strategy at SmashBrand, where he leads the research team in developing design strategies for their clients and then optimizing those packaging designs through testing. SmashBrand’s clients typically are mid-range companies with products already on the shelf. They test, optimize and then test performance again to be sure the products connect with consumers. This data-driven process guarantees market performance and creates packaging designs that are proven to sell.
To learn more about SmashBrand, click here.
