Within what category does your product or service fit? I’d bet that no classification fits you like a glove. There are benefits, of course, for belonging to a predefined category: Prospects immediately and easily understand what you can do for them, and you can compete to be seen on various listing sites. However, there is a big downside: Once you are labeled as being in the same product category as your competitors, it is very hard to justify higher price points.
Providing the lowest price to drive the lowest profit margin is never a winning strategy.
Inventing a new category for yourself is very hard because you have to educate your audience about the category as well as the product, but it will allow you to charge “a nothing else like it” premium.
In the long run, this could leave the competitors in the dust.
In the short term, you must still fight to survive. It’s best to look at listing sites and product categories as the opportunities they are and not as a strategic guide to defining your product.
