Most marketing strategists will tell you that the number of followers you have on social media is irrelevant. Seasoned marketing leaders tend to refer to the number of likes and follows as “Vanity metrics.” These are metrics that the social media platforms would like you to focus on but don’t necessarily benefit your bottom line. It is easy to fall into the trap of spending your resources on growing the number of followers rather than growing your sales. True, but it does not mean that the number of followers is meaningless.
If you treat the follower count as a symptom rather than a goal, it’s purpose becomes a lot clearer. If we do what we do on social media to gain leads, and we do not place any effort to grow our followers, then a growing number of followers is an excellent indicator of the quality of our work.
The fact that you are growing your brand on social media is an indicator that your social activities are touching and relevant. How is that not a good thing?
