In the digital marketing world, things change quickly. Entire marketing channels can appear and disappear within what feels like the blink of an eye. For startups, the rate of change is even greater, because as a startup leader you are not only adapting to a shifting marketplace, you are also adapting to the realities of a changing company.
Everything you take for granted today may be obsolete tomorrow: What got great SEO results last year may not do you any good in the year to come. Your customer-base will probably shift too. Tomorrow’s prospects may be different, they may want a different USP or expect a very different on-boarding process than those early adopters you on-boarded so easily before.
What’s a CMO to do?
Working in such a fast-paced, highly fluid environment is what makes our job so interesting and why we got into it in the first place. So, put your ego aside, forget all those years of experience. Relearn everything there is to know about your customers and how to market to them. Few people can do it, but that’s what it takes to be a CMO.
