Marketing Sprints are a highly effective management tool for startups.
They are quite simple to organize, and they yield immediate results. Here is how it’s typically done: You set a goal and a date for the team and outline the general tasks associated with that goal. For example, you could set a goal of running an online conference by the end of July. You chart out the general things that need to get done and discuss the details with the team. How to get the task done is entirely up to the person whose name is on it, in collaboration with the team.
Sprinting is effective because it focuses the team on getting the job done within the constraints of the time and resources available. It’s a perfect vehicle for delivering the 80/20 rule: 80 percent of the value comes from the first 20% of the work. And while employees may need to hustle to get the sprint done on time, they feel accomplished and proud when it’s over, and see the results of their work.
It’s good to put some space between sprints, to give people time to catch up on old projects, regular maintenance, and take on their own initiatives. In the long run, alternating between sprinting and jogging will get you the farthest distance with the smallest effort.
