If you are a marketing leader in a startup, like I am, you will relate to the fact that ideas and projects seem to mount on your to-do list faster than your ability to execute them. Worse still, all these projects seem always to be ranked top-priority.
But give it a week or a month, and there is a reasonable likelihood that the same idea that seemed so urgent just a short while ago may seem a lot less critical, or may even be forgotten altogether.
That is why I like to arrange all projects in lists or on Kanban boards. I add new ones to the bottom of the list and organize the priorities every 2-4 weeks. If an idea stays at the bottom of the list for a more extended time, it’s probably worth deleting.
This method allows for the natural selection of the highest value projects over time.
Deliberately procrastinating on projects this way provides additional advantages:
- You get to think out the details and implications before acting.
- You avoid disrupting your team’s current plans.
Having more to do than you can handle is the hallmark startup life. The ability to select the top-performing campaigns is a sign that you are allocating resources effectively.
